Sales Forecasting:
A Critical Business Process

 

Sales forecasting used to be confined to the sales meeting. No longer. Now, with corporate performance under ever stricter scrutiny from the markets, directors and investors must be able to know, anytime and anywhere, how the business is doing. And it isn't just what's going to be sold this month: it's what has changed, and why; how consistent is the forecast; are the sales closed actually the sales that were forecast?
Today, sales forecasting is the priority business process.

August 2001

Paul Greenfield
CEO, Procession Software Ltd.

pg@procession.com
+44 (0)1494 781 400